Our companies provide middle-income Americans and retirees with affordable products that are simple to understand and use.
The consistent strategy which unites all CNO businesses - and all of our employees - has three elements.
First, we serve the basic insurance needs of the fast-growing but largely under-served American middle income market. While many insurers have moved up-market, we are firmly committed to helping working families and retirees get basic protection through long-term care, life and supplemental health insurance products, as well as annuities. We always start with our customers, and then design our products around their needs, rather than starting with a group of products and looking for a market in which to sell them.
Second, we offer consumers choice in how they buy insurance products. They can buy direct from Colonial Penn, which has special expertise in direct sales. They can purchase products across the kitchen table through career agents from Bankers Life and Casualty Company, independent agents of our Washington National Insurance Company unit or through its Performance Matters Associates marketing arm, both of which also offer voluntary benefit products to employees at the workplace.
The third leg of our business strategy is service. Over the last three years, we have consolidated and integrated all operations under a single resource with the goal of delivering improved customer service even as we reduced costs. A streamlined application and “straight-through” processing system has shortened customer and agent turn-around times and lowered application costs.