We commit to these ideals to build enduring value for our shareholders, associates, business partners and customers.

Integrity
We have the highest standards for ethics, fairness and personal responsibility. We're honest and straightforward. We operate within the letter and spirit of the law. We show unwavering consistency between words and actions. We comply with all laws, regulations and company policies.

Customer focus
We care deeply about our customers' financial well-being. We work together to meet their needs and deliver on our promises.

Excellence
We act with a strong sense of urgency, recognizing that speed matters. We honor our commitments and we take personal responsibility for our actions. To meet the needs of our customers, we strive for excellence in our products, services and business processes. We are passionate about winning in the marketplace, and embrace any change needed to do so.

Teamwork
We win as a team, putting the enterprise ahead of any business unit, function, department or individual interests. We value diverse teams that take ownership of work efforts, and create an atmosphere of commitment, participation and collaboration. We trust that our team members act in the best interest of CNO, and we have confidence in their capabilities and intentions. Our associates grow personally and professionally through their experiences at CNO.