For more than 60 years, Colonial Penn has made buying life insurance simple with easy-to-understand, affordable term and whole life insurance products designed for middle-income retirees.

It uses television, direct mail, telemarketing and web-based communication approaches to reach its customers and prospects.

Through the combination of its extensive television advertising and the emphasis it places on establishing and maintaining high-quality customer relationships, Colonial Penn has established a strong retail brand presence.  It was a pioneer in designing life insurance products for the mature market and in 1968 became one of the first insurers to offer a guaranteed acceptance life insurance plan to people ages 50 and older.  While it continues to be a leader in providing affordable life insurance coverage to older Americans, it also offers basic life insurance plans to younger ages.