Executive Profile

Bruce Baude

Bruce K. Baude

Chief Operations and Technology Officer

Bruce Baude was named executive vice president, chief operations and technology officer of CNO Financial Group in July 2012. In this role, he provides strategic leadership over CNO’s operations and IT functions.


Baude was previously chief operating officer at Univita Health. He joined Long Term Care Group in 2005 and served as chief executive officer through 2008, until its acquisition by Univita.


From 2001 through mid-2005, he was president and chief executive officer of ProCard, Inc., a subsidiary of global payments processor TSYS.


Before joining ProCard, Baude was with Bank One Corporation, where he held various roles including chief executive of Banc One Financial Card Services, a third-party payments processing company. He began his career with IBM, serving in both technical and sales roles supporting the automotive and financial services industries.


Baude graduated with a Bachelor of Science degree in electrical engineering/computer science from the University of Colorado.


He is chair of the MIB board of directors and serves as treasurer of the National Board of the Alzheimer’s Association and also serves as a member of the Greater Indiana Chapter Board.