Executive Profile


Rocco F. Tarasi

Chief Marketing Officer

Rocco Tarasi was named chief marketing officer for CNO Financial Group in March 2019. In this role he leads CNO's enterprise marketing and communications.

Tarasi previously served as vice president of finance and operations for Bankers Life where he led sales operations, planning, agent recruiting and financial reporting since joining the company in 2017.

Prior to CNO, he held executive leadership positions in finance, corporate development, strategy and operations with both publicly traded and private firms and was a successful technology entrepreneur.

Tarasi earned a bachelor's degree in finance and accounting from the University of Pennsylvania's Wharton School of Business. He serves as a member of the board of directors for the Better Business Bureau of Chicago & Northern Illinois and Beyond Monumental, the non-profit organizer of the CNO Financial Indianapolis Monumental Marathon.